{"id":127,"date":"2022-10-10T20:13:46","date_gmt":"2022-10-10T07:13:46","guid":{"rendered":"https:\/\/archie.kiwi\/blog\/?p=127"},"modified":"2023-04-02T03:23:06","modified_gmt":"2023-04-01T15:23:06","slug":"why-companies-are-debranding","status":"publish","type":"post","link":"https:\/\/archie.kiwi\/blog\/why-companies-are-debranding\/","title":{"rendered":"Why companies are debranding"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Why Companies Are &#039;Debranding&#039;\" width=\"925\" height=\"520\" data-src=\"https:\/\/www.youtube.com\/embed\/e1bjkPerpPs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Debranding is a marketing strategy to remove the manufacturer&#8217;s name from a product to appear less corporate or to save on advertising. De-corporatizing is when a company removes its name from its logo for a marketing campaign in an attempt to make itself appear less corporate and more personal.<\/p>\n\n\n\n<p>\u5f9e\u4e8b\u8a2d\u8a08\u5341\u5e7e\u5e74\u770b\u8457\u5404\u7a2e\u54c1\u724clogo\u8a2d\u8a08\u7684\u8b8a\u5316\uff0c\u6709\u6642\u5728\u60f3\u70ba\u4f55logo\u8981\u6108\u505a\u6108\u7c21\u6f54\uff0c\u9664\u4e86\u8ddf\u4e0a\u6642\u4ee3\u7684\u6f6e\u6d41\u4e4b\u5916\u2026\u9019\u500b\u5f71\u7247\u7d66\u4e86\u5f88\u597d\u7684\u89e3\u91cb\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Debranding is a marketing strategy to remove the manufacturer&#8217;s name from a product to appear less corporate or to save on advertising. De-corporatizing is when a company removes its name from its logo for a marketing campaign in an attempt to make itself appear less corporate and more personal. \u5f9e\u4e8b\u8a2d\u8a08\u5341\u5e7e\u5e74\u770b\u8457\u5404\u7a2e\u54c1\u724clogo\u8a2d\u8a08\u7684\u8b8a\u5316\uff0c\u6709\u6642\u5728\u60f3\u70ba\u4f55logo\u8981\u6108\u505a\u6108\u7c21\u6f54\uff0c\u9664\u4e86\u8ddf\u4e0a\u6642\u4ee3\u7684\u6f6e\u6d41\u4e4b\u5916\u2026\u9019\u500b\u5f71\u7247\u7d66\u4e86\u5f88\u597d\u7684\u89e3\u91cb\u3002<\/p>\n","protected":false},"author":1,"featured_media":137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"_links":{"self":[{"href":"https:\/\/archie.kiwi\/blog\/wp-json\/wp\/v2\/posts\/127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archie.kiwi\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archie.kiwi\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archie.kiwi\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/archie.kiwi\/blog\/wp-json\/wp\/v2\/comments?post=127"}],"version-history":[{"count":1,"href":"https:\/\/archie.kiwi\/blog\/wp-json\/wp\/v2\/posts\/127\/revisions"}],"predecessor-version":[{"id":128,"href":"https:\/\/archie.kiwi\/blog\/wp-json\/wp\/v2\/posts\/127\/revisions\/128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/archie.kiwi\/blog\/wp-json\/wp\/v2\/media\/137"}],"wp:attachment":[{"href":"https:\/\/archie.kiwi\/blog\/wp-json\/wp\/v2\/media?parent=127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archie.kiwi\/blog\/wp-json\/wp\/v2\/categories?post=127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archie.kiwi\/blog\/wp-json\/wp\/v2\/tags?post=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}