Debranding is a marketing strategy to remove the manufacturer’s name from a product to appear less corporate or to save on advertising. De-corporatizing is when a company removes its name from its logo for a marketing campaign in an attempt to make itself appear less corporate and more personal.
從事設計十幾年看著各種品牌logo設計的變化，有時在想為何logo要愈做愈簡潔，除了跟上時代的潮流之外…這個影片給了很好的解釋。
